artificial intelligence in marketing

July 5, 2024 E-commerce, Marketing praveen.rayal

Top 8 applications of Artificial Intelligence in marketing

For every business, a well-defined marketing strategy is at the core of the growth process by generating revenue. There are several applications of Artificial Intelligence that can help in building good marketing strategies. To create a good marketing strategy, there is a need for volumes of data, which takes lots of time to collate manually.

July 1, 2024 Marketing praveen.rayal

Using Artificial Intelligence to identify profitable market segments

AI allows marketers to create personal experiences by identifying customer needs, segregating them and giving them appropriate options to choose from.

June 24, 2024 Marketing praveen.rayal

Building an effective marketing strategy using AI

Buying a car is connected with a person’s identity and opinions, which keep changing as time goes by. One of the biggest challenges faced by businesses today is – what to do with large amounts of data?

June 1, 2024 Marketing praveen.rayal

How AI helps in brand building

A brand is not just a logo, a product or a company but is an overall experience a customer feels when he/she connects with the brand. Companies need to build brands in a way where they create maximum awareness of the brand. One such effective way is where AI helps in brand building with enhanced customer engagement through deep insights.

May 15, 2024 Marketing, Natural Language Interface praveen.rayal

Top 8 Use Cases for Machine Learning & AI in Marketing

Artificial intelligence and Machine Learning have changed the way businesses interact with customers. Marketing has always been customer-centric and activity associated with marketing is expected to yield maximum ROI. Anything that doesn’t please your customer or target audience is not saleable in the market. Thus, to keep the marketing efforts on target, make it personalize and reach maximum customer base, businesses are using AI and ML technologies.

May 13, 2024 E-commerce, Marketing praveen.rayal

Using AI for effective and efficient sales planning in the E-commerce Industry

When customers visit a brand they leave a trail of information behind which is called as “Customer Journey”. This large volume of data can be processed by AI for effective and efficient sales planning to help the sales teams in achieving pre-defined sales targets.

March 7, 2024 Customer Service, Natural Language Interface praveen.rayal

3 Use Cases Of Artificial Intelligence For Enhanced Customer Experience

Customer Engagement is the key to a brand’s success and can be only achieved when brands understand the customer needs, interests and respond to them in real-time through right resources and using right technology.

February 25, 2024 Artificial Intelligence, Marketing praveen.rayal

What sales operations could be automated using AI

Do you know that an average sales team spends just 15 hours for selling out of their 40 hours per week schedule? A research by Salesforce says “25% of a sales representative’s week is dedicated to large volumes of administrative tasks”. This opens up an immense possibility where AI can be used to automate some of the Sales operations.

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