Category: E-commerce

How AI Helps Facilitate Omnichannel Experience In e-Commerce

How AI Helps Facilitate Omnichannel Experience In e-Commerce

Technology keeps us inspiring and surprising every day by adding convenience to our lives. Digital platforms have changed the B2B buying scenario where customers focus on more personalized, seamless experiences with quick responses and 24/7 interaction. Today machines, mobile apps, software and several algorithms understand what we speak and respond in the same language. These machines can even understand human emotions and provide solutions to various issues. All thanks to Artificial Intelligence (AI), machines can analyze and interpret extensive amount of data within seconds and predict future prospects.

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Using AI driven natural language search in e-commerce industry

Using AI driven natural language search in e-commerce industry

Searching has changed over years. Today, people no longer type generic keywords. They know that if they want fast and correct results, they need to be specific in what they want and type precise terms when searching. Usage of “Me’ and “I” have increased as they provide more relevant and personal content. Personalized searches have become more as personal advisors and trusted partners for the users as consumers believe that these advisors understand better and answer all their queries with right answer at right time.

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