Marketing – Proxzar Labs

July 5, 2024 E-commerce, Marketing praveen.rayal

Top 8 applications of Artificial Intelligence in marketing

For every business, a well-defined marketing strategy is at the core of the growth process by generating revenue. There are several applications of Artificial Intelligence that can help in building good marketing strategies. To create a good marketing strategy, there is a need for volumes of data, which takes lots of time to collate manually.

July 1, 2024 Marketing praveen.rayal

Using Artificial Intelligence to identify profitable market segments

AI allows marketers to create personal experiences by identifying customer needs, segregating them and giving them appropriate options to choose from.

June 24, 2024 Marketing praveen.rayal

Building an effective marketing strategy using AI

Buying a car is connected with a person’s identity and opinions, which keep changing as time goes by. One of the biggest challenges faced by businesses today is – what to do with large amounts of data?

June 15, 2024 Digital Marketing, Marketing praveen.rayal

Digital Marketing For Early Stage Startups

This article is more about how I have used Digital Marketing to build brand Proxzar, which is an early stage startup. I’ve seen several startups who seem to shy away from building a brand – possibly because they are too busy creating and validating the product to build a pipeline of paying customers! I feel it is much easier to influence an audience early on with a brand that could eventually make marketing activities look like a breeze and that too with a budget that an early stage startup can afford!

June 14, 2024 Digital Marketing, Marketing praveen.rayal

Artificial Intelligence in Digital Marketing

Digital marketing is a backbone to all types of industries to improve business growth, performance and return on investment. Digital marketing also needs to adopt advanced technologies to give more valuable growth to businesses. Using Artificial intelligence in digital marketing makes it more effective and accurate in the coming days. Artificial intelligence is the ability […]

June 1, 2024 Marketing praveen.rayal

How AI helps in brand building

A brand is not just a logo, a product or a company but is an overall experience a customer feels when he/she connects with the brand. Companies need to build brands in a way where they create maximum awareness of the brand. One such effective way is where AI helps in brand building with enhanced customer engagement through deep insights.

May 15, 2024 Marketing, Natural Language Interface praveen.rayal

Top 8 Use Cases for Machine Learning & AI in Marketing

Artificial intelligence and Machine Learning have changed the way businesses interact with customers. Marketing has always been customer-centric and activity associated with marketing is expected to yield maximum ROI. Anything that doesn’t please your customer or target audience is not saleable in the market. Thus, to keep the marketing efforts on target, make it personalize and reach maximum customer base, businesses are using AI and ML technologies.

May 13, 2024 E-commerce, Marketing praveen.rayal

Using AI for effective and efficient sales planning in the E-commerce Industry

When customers visit a brand they leave a trail of information behind which is called as “Customer Journey”. This large volume of data can be processed by AI for effective and efficient sales planning to help the sales teams in achieving pre-defined sales targets.

February 25, 2024 Artificial Intelligence, Marketing praveen.rayal

What sales operations could be automated using AI

Do you know that an average sales team spends just 15 hours for selling out of their 40 hours per week schedule? A research by Salesforce says “25% of a sales representative’s week is dedicated to large volumes of administrative tasks”. This opens up an immense possibility where AI can be used to automate some of the Sales operations.

Category: Marketing