How AI search can address Ecommerce search problems
This article talks about the projected growth of e-commerce, importance of site search in e-commerce, problems in keyword-based search implementations and how AI search can address these problems.
This article talks about the projected growth of e-commerce, importance of site search in e-commerce, problems in keyword-based search implementations and how AI search can address these problems.
How to Implement Voice of Customer Program Using NLI for Innovation This article suggests how a Natural Language Interface (NLI) when developed for implementing Voice of Customer program could drive product innovations in an organization. What is Voice of Customer (VoC)? PDMA says VoC is a process for eliciting needs from consumers that uses structured […]
With the advent of Artificial Intelligence, the marketing operations space is evolving everyday. It is typical that marketers focus on creating campaigns that are customer oriented and technology based.
As part of my research to understand the advances being made in AI / NLP technology, I read the excellent article titled ‘The 7 NLP Techniques That Will Change How You Communicate in the Future‘ by James Le that was published online on Medium. James vividly explains these techniques in detail – which makes it an excellent read for anyone who is interested in NLP. In this article, I attempted to put my own understanding of these advances in NLP technology.
A Quirky Explanation Of The Difference Between An Interface (*I) And An Experience (*X) As In UI And UX As builders of Artificial Intelligence powered platform that can deliver experts curated content using proxies, we often get questions on what is a NLI and how is it different from a graphical user interface and also, […]
This article might be more meaningful to product leaders working in organizations that have implemented a structured process of innovation (NPD) in some format – like a Stage/Gate or a process that captures ideas from employees and channels them through a structured process for evaluation/monitoring.
Customer Engagement is the key to a brand’s success and can be only achieved when brands understand the customer needs, interests and respond to them in real-time through right resources and using right technology.
Do you know that an average sales team spends just 15 hours for selling out of their 40 hours per week schedule? A research by Salesforce says “25% of a sales representative’s week is dedicated to large volumes of administrative tasks”. This opens up an immense possibility where AI can be used to automate some of the Sales operations.
The top most challenges in supply chain management are demand forecasting and warehouse optimization. And, by using AI in supply chain management, organizations can address these challenges, apart from automating other critical processes in SCM. SCM is an overarching process in any organization that manufactures and sells assorted products. It starts with procuring raw material from suppliers/ vendors, converting the raw material into finished products through manufacturing processes, maintaining working inventory as the respective processes demand, moving the finished products through geographically scattered distribution channels or retail locations so as to finally reach the end customers.
Searching has changed over years. Today, people no longer type generic keywords. They know that if they want fast and correct results, they need to be specific in what they want and type precise terms when searching. Usage of “Me’ and “I” have increased as they provide more relevant and personal content. Personalized searches have become more as personal advisors and trusted partners for the users as consumers believe that these advisors understand better and answer all their queries with right answer at right time.