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Top 8 Use Cases for Machine Learning & AI in Marketing

Top 8 Use Cases for Machine Learning & AI in Marketing

Artificial intelligence and Machine Learning have changed the way businesses interact with customers. Marketing has always been customer-centric and activity associated with marketing is expected to yield maximum ROI. Anything that doesn’t please your customer or target audience is not saleable in the market. Thus, to keep the marketing efforts on target, make it personalize and reach maximum customer base, businesses are using AI and ML technologies.

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Why Natural Language Processing (NLP) could be the Future of Business?

Why Natural Language Processing (NLP) could be the Future of Business?

Companies globally have been investing massive amounts of money in technology that could allow them to communicate with the customers in a language they are familiar with. Isn’t that amazing!! So how can technology or a system understand a human language, decipher the words, sentences, understand the meaning and respond with a correct solution? Natural Language Processing (NLP) is the right technology that has come to our rescue. What does NLP mean and how businesses across the globe are leveraging its benefits?

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