Blog – Page 3 – Proxzar Labs

March 3, 2020 Digital Marketing, Marketing Varalaxmi Reddy

Digital Marketing For Early Stage Startups

This article is more about how I have used Digital Marketing to build brand Proxzar, which is an early stage startup. I’ve seen several startups who seem to shy away from building a brand – possibly because they are too busy creating and validating the product to build a pipeline of paying customers! I feel it is much easier to influence an audience early on with a brand that could eventually make marketing activities look like a breeze and that too with a budget that an early stage startup can afford!

February 28, 2020 Healthcare Rashmi Rao V

5 Ways Artificial Intelligence Could Effect Healthcare in the Near Future

Organizations have to derive advantages of new technologies by adopting and integrating them into their business processes. Healthcare industry seems to be moving in a right direction by adopting artificial intelligence technology. The reason behind adopting AI technology is to provide an accurate and quality healthcare to patients.

February 15, 2020 E-commerce Rashmi Rao V

Using Artificial Intelligence to gather and analyze competitive intelligence in the E-commerce industry

Are you aware about your competitors and what they are doing? Have you implemented all that it takes to generate more profits, sales, customers and overall growth? Augmenting competitive intelligence with Artificial Intelligence could help brands in getting the answer to all the above questions.

February 3, 2020 Digital Marketing, Marketing Rashmi Rao V

Artificial Intelligence in Digital Marketing

Digital marketing is a backbone to all types of industries to improve business growth, performance and return on investment. Digital marketing also needs to adopt advanced technologies to give more valuable growth to businesses. Using Artificial intelligence in digital marketing makes it more effective and accurate in the coming days. Artificial intelligence is the ability […]

January 27, 2020 Customer Service, Natural Language Interface Rashmi Rao V

How AI can be used to provide efficient and effective customer service

Customers expect real-time answers to their queries which mean it is necessary to offer services that are more efficient, effective, personalized, quick and real-time. Artificial Intelligence makes all this possible as it seamlessly blends within the customer journey and helps in creating an effective & efficient customer service.

January 17, 2020 E-commerce, Supply Chain Rashmi Rao V

Using AI in wholesale or retail industry to enhance customer service

How do our Wholesalers know what we want and how do they reach us the exact time? Managing customers and keeping them engaged with your brand is must for every business. Artificial Intelligence or AI is enhancing business processes and allowing them to provide more automated, personalized better customer service.

January 7, 2020 Marketing Rashmi Rao V

How AI helps in brand building

A brand is not just a logo, a product or a company but is an overall experience a customer feels when he/she connects with the brand. Companies need to build brands in a way where they create maximum awareness of the brand. One such effective way is where AI helps in brand building with enhanced customer engagement through deep insights.

December 31, 2019 Healthcare Rashmi Rao V

Natural language processing in healthcare

The healthcare industry needs technology advancements to maintain value-based care for every patient. One of the most applicable technologies is Natural language processing (NLP). The most useful application of NLP technology in the healthcare industry is clinical documentation.

December 27, 2019 Healthcare, Natural Language Interface Srikanth T

When you are planning to use Artificial Intelligence for assorted applications in your organization, where do you start?

More than a score articles have been published online that speak of the applications of Artificial Intelligence in Healthcare. Some of them have done an in-depth study of these AI applications and also, have projected savings in terms of time and money. For example, a Harvard study has identified top 10 AI applications with projected […]

December 22, 2019 E-commerce Rashmi Rao V

How AI Helps Facilitate Omnichannel Experience In e-Commerce

Technology keeps us inspiring and surprising every day by adding convenience to our lives. Digital platforms have changed the B2B buying scenario where customers focus on more personalized, seamless experiences with quick responses and 24/7 interaction. Today machines, mobile apps, software and several algorithms understand what we speak and respond in the same language. These machines can even understand human emotions and provide solutions to various issues. All thanks to Artificial Intelligence (AI), machines can analyze and interpret extensive amount of data within seconds and predict future prospects.

From the Blog