Varalaxmi Reddy – Proxzar Labs

May 14, 2020 E-commerce, Marketing Varalaxmi Reddy

Top 8 applications of Artificial Intelligence in marketing

For every business, a well-defined marketing strategy is at the core of the growth process by generating revenue. There are several applications of Artificial Intelligence that can help in building good marketing strategies. To create a good marketing strategy, there is a need for volumes of data, which takes lots of time to collate manually.

March 20, 2020 Healthcare Varalaxmi Reddy

Using AI to identify biomarkers that facilitate personalized medicine

Traditionally, the healthcare industry administers medication that could be common across several patients who are suffering with similar diseases. It is like a one-size-fits-all approach! With the advent of Artificial Intelligence, the healthcare industry has started an innovative idea to provide precision medicine – as opposed to similar medicine for all patients with similar ailments. The first step in providing personalized medicine is to identify biomarkers.

March 3, 2020 Digital Marketing, Marketing Varalaxmi Reddy

Digital Marketing For Early Stage Startups

This article is more about how I have used Digital Marketing to build brand Proxzar, which is an early stage startup. I’ve seen several startups who seem to shy away from building a brand – possibly because they are too busy creating and validating the product to build a pipeline of paying customers! I feel it is much easier to influence an audience early on with a brand that could eventually make marketing activities look like a breeze and that too with a budget that an early stage startup can afford!

December 3, 2019 Marketing, Natural Language Interface Varalaxmi Reddy

Top 8 Use Cases for Machine Learning & AI in Marketing

Artificial intelligence and Machine Learning have changed the way businesses interact with customers. Marketing has always been customer-centric and activity associated with marketing is expected to yield maximum ROI. Anything that doesn’t please your customer or target audience is not saleable in the market. Thus, to keep the marketing efforts on target, make it personalize and reach maximum customer base, businesses are using AI and ML technologies.

May 31, 2019 Healthcare Varalaxmi Reddy

AI in pharmaceutical industry

It takes around $2.6 billion for a drug to get officially authorized and bring into the market for public consumption. Today, pharma companies are investing in tech companies and bringing in AI-based applications for better drug development. Initially, AI in pharmaceutical industry was applied in the areas of drug discovery for predicting molecule-target bonding, to identify biomarkers, to discover new drug indications, clinical trials and to improve manufacturing efficiencies.

Author: Varalaxmi Reddy

Top 8 applications of Artificial Intelligence in marketing

Using AI to identify biomarkers that facilitate personalized medicine

Digital Marketing For Early Stage Startups

Top 8 Use Cases for Machine Learning & AI in Marketing

AI in pharmaceutical industry